I have been serving ads on my resources for a while. Today I was looking through my CTR measures, and discovered that ads on my blog performs very poorly. And I decided to change that.
For now I had CTR rate about 0.60% on my blog, by serving two ad units - one sidebar and one embed into text.
Sidebars performs very poorly, and seem embedded ads into text doesn't performs as desired. So I decided to make few changes.
Here is what it was before:
I decided to change position for embed ads block from right to left, by now I have decided to leave intact left sidebar ad, and I have added one more ad unit, below article and above related posts.
If I will get my CTR% to or above 1% I'll be happy. To measure results, I will let the ads be served for one week. Of course I will inform about success or failures on my blog.