Gateway to Baltic states - Overview

Updated: 24 June, 2014 seen 513

With this post I would like to start a new post series in my blog  - Review of Travel guides. At my very first Travel guide review - I have chosen to compare official travel guides of Baltic states (Estonia, Latvia, Lithuania)

It's no secret that countries run an official tourism office, representing their country, and Baltic's are no expectation.

Methodology:

  • Official tourism office websites
  • Official tourism office Facebook fan pages
  • Alexa rankings
Estonia
  • Official webpage: www.visitestonia.eu
  • Alexa rank: 206532
  • Rank in Estonia: 1270
  • Facebook fan page: 82895
  • People talking about this: 6290
 
Latvia
  • Official webpage: latvia.travel
  • Alexa rank: 191787
  • Rank in Latvia: 1454
 
Lithuania:
  • Official webpage: lietuva.lt
  • Alexa rank: 818145
  • Rank in Lithuania: N/A
 
Now lets see some charts:
  • Alexa rank
  •    
 
According to data available on Alexa Latvian tourism guide is most visited in Baltic states, close followed by Estonia, and Lithuania (not so close).  
  • Facebook fans chart:

As you can see Estonia has demonstrated that it's truly an E-country - E-stonia. Latvia has descent results, while Lithuania keeps a low profile.  
 
  1. In conclusion:
  • Latvia and Estonia have well marketed their online websites, while Lithuania still needs to catch up. Speaking of Facebook presence, IMHO Facebook is the best that happened lately for social promotions - and Estonia with it's almost 90 k Facebook fans proves that. Latvia's almost 50 k fans is good result as well. Lithuanian 3.5 k looks either it's kinda new Fan page - or Lithuanians have declared clear idea of their Facebook presence. 
  • Don't get me wrong - Each of these countries have something great to offer - I was just looking on raw data, how well each of the countries Tourism offices performs on web.