Increase Page Views Using Google Matched Content

Updated: 26 May, 2016 seen 190

Page views are one of the major factors for any website or blog, and most webmasters are happy seeing them grow. Increasing page views can boost your online revenue. There are two basic principles of growing page views - by increasing visits to your site and by increasing page views per visit.

Currently my site has pretty low page views per session ratio, it's about 1.30 pages/per session, with best being about 1.50 some two years ago.

I have been using passively Google AdSense to monetize my site. Earnings from Google AdSense makes about 5-10% of overall income for this site. 

It was a casual (thus rainy) Friday morning, when I received a message from Google AdSense - another payment was issued to my bank account. I decided to log in to my account from a desktop version (For checking my earnings from this program I'm using a neat Android app). And I noticed a new feature: Matched Content

About the Matched content feature

Matched content is a free recommendation tool that offers you a simple way to promote your articles to your site visitors. By making it easy for your readers to find the content that they're interested in, you can increase your site's page views, the time spent on your site, reader loyalty, ad impressions, and ultimately ad revenue.

With Matched content units, you choose the pages where you'd like the recommendations to appear, then AdSense promotes the articles on your site that are most relevant to the readers of those pages. Matched content recommendations are based on topic similarity and are personalized for the reader.

Not every site is eligible for Matched Content (yet) - I was lucky one and found that my site is eligible. Since I have more than 50,000 monthly page views (probably minimum page view count is somewhere about that)

The Matched content feature is not available to all publishers. To be eligible, you must have a site that meets our minimum requirements for traffic volume and number of unique pages. We've put these requirements in place to ensure that Matched content provides a great experience for you and your site visitors. Once your site is approved, you'll have access to the Matched content feature in your AdSense account.

If you are using WordPress, the chances are you already have some WordPress module enabled to display related content. Speaking of me (Drupal here) I have built few custom related article feature just under my posts, but I decided to remove them and give it a try for Google Matched content, and you should probably do the same.

I wouldn't call Google Matched content an ultimate solution to drastically increase page views of your site, instead I believe it is another drop in never ending sea of site optimization.