On 27 January, ProCredit Bank held a press conference to announce its performance results for 2014 and to reveal its new strategies.
After 15 years in the banking sector, the bank is changing its strategy to focus on small and medium business clients and will stop offering micro loans below EUR 10,000 and will sell the 5% of its loan portfolio that consists of micro loans.
Asmus Rotne, General Director of ProCredit Bank:
“In line with the bank’s new strategy, we will direct our resources towards providing small and medium business clients with the best possible banking services. The bank believes that these are fast growing segments that will create many additional jobs and contribute significantly to the country"s economy.”
Performance report 2014
In 2014, the bank’s branch network was optimised and renovated countrywide in line with its new strategy. Major business centres were established in three of Georgia’s strategic cities: Tbilisi, Batumi and Kutaisi. These branches were granted regional status, which means that their business advisors can provide customers with high-quality banking services on-site, both in the cities and in the wider region. In 2014, the bank decided to place a special focus on effective and convenient remote services. Self-service areas were introduced in all of the branches renovated during the year, offering customers around-the-clock access to a wide variety of remote banking services.
These changes had a positive effect on the bank’s financial performance in 2014:
- Total customer funds increased by 5%, totalling GEL 592 million.
- The total loan portfolio was GEL 760 million, which is 7% higher than in the previous year.
- In 2014, net profit amounted to GEL 24 million (USD 13 million), 21% higher than in 2013. ROE was16%.
Overall, 2014 was another successful year for ProCredit Bank Georgia. The bank continued to provide reliable and socially responsible banking services to both private clients and SMEs.
ProCredit Bank’s plans for 2015
In 2015, the bank plans to increase its market share, which is a sound ambition in light of the bank’s target segment. Customer funds are expected to increase in the business segment, along with the growth of the loan portfolio.
It is significant to note that ProCredit Bank will continue to offer innovative banking services to its customers in 2015. We want to give our clients a greater sense of independence when they conduct their business with us and we aim to provide banking transactions with favourable conditions, anytime and anywhere.
One of the strategies for 2015 is to expand self-service areas and offer a greater variety of services to clients. For this purpose, the bank will continue to invest in technological development.