Experimenting with Facebook Scheduling Posts for Increased Traffic (2014)

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As a webmaster, it's important to constantly explore new ways to drive traffic to your website. While search engine optimization (SEO) is a key component in boosting your website's visibility, there are other ways to drive traffic and engagement as well. One such way is through social media, particularly Facebook.

There has been a lot of speculation about the relationship between Facebook and SEO, with some people believing that there is a direct impact, while others think it's more indirect. However, the truth is that there is a connection between the two, albeit a subtle one.

The likes, shares, and comments that you receive on your Facebook posts can contribute to your website's visibility, especially if the content is high quality and relevant. Additionally, if someone shares a post from your Facebook page on their own profile, it can further increase your website's exposure to new audiences.

So, in an effort to explore the relationship between Facebook and SEO further, I decided to conduct an experiment. My goal was to see if posting links to my Facebook fan page would help drive traffic to my website. I would like to share with you the details of this experiment, including my approach and the results I achieved.

The experiment was simple - I created a number of posts on my Facebook fan page, including links and photos.

For the links, I used the Google Analytics URL builder to add a custom URL parameter. The experiment was scheduled to last for one week.

At the end of the experiment, I was pleasantly surprised by the results. While I didn't see a massive surge in traffic, I did notice a significant increase in engagement and website visitors. This showed me that Facebook can indeed play a role in boosting your website's visibility, especially if you're strategic about the type of content you share.

In conclusion, while Facebook may not have a direct impact on your website's SEO, it can still be a valuable tool for driving traffic and engagement. As with any marketing strategy, it's important to be consistent, engaging, and relevant in your approach.

I hope this experiment has been helpful in demonstrating the relationship between Facebook and SEO. If you have any questions or would like to share your own experiences, please feel free to leave a comment below.