How to setup Facebook Custom Audiences Pixel

Facebook Custom Audiences Pixel is a powerful tool for businesses to reach their target audience on the social media platform.

The pixel tracks website visitors and converts that data into a custom audience for retargeting campaigns. In this article, we will guide you through the steps to set up your Facebook Custom Audiences Pixel.

Step 1: Create a Facebook Business Manager account

To set up a Facebook Custom Audiences Pixel, you will need to have a Facebook Business Manager account. If you don't already have one, create one now by visiting Once you have created your account, you can add your website to your Facebook Business Manager.

Step 2: Create a Facebook Custom Audiences Pixel

In your Facebook Business Manager, click on the 'Pixels' tab, and then click on the 'Create a Pixel' button. Give your pixel a name, and select the Facebook Ads account you want to associate with it. Then click on the 'Create' button.

Step 3: Install the Pixel Code

The next step is to install the pixel code on your website. You can do this by copying the code from Facebook and pasting it into your website's header. You can either paste the code directly into your website's HTML code or use a plugin for your website's platform (such as WordPress).

Step 4: Verify the Pixel

Once you have installed the pixel code on your website, you need to verify that it is working correctly. To do this, use the Facebook Pixel Helper, a browser extension that can be installed on Chrome or Firefox. The Pixel Helper will give you a report on the pixel's status, and will let you know if there are any issues with it.

Step 5: Create Custom Audiences

Now that your Facebook Custom Audiences Pixel is set up and working correctly, you can start creating custom audiences. In your Facebook Business Manager, go to the 'Audiences' tab and click on the 'Create Audience' button. Select 'Custom Audience' as the audience type, and then select the type of data you want to use to create your audience. For example, you can create an audience based on website visitors, or based on people who have engaged with your Facebook page.

Step 6: Create Facebook Ads

Finally, you can start creating Facebook ads targeted to your custom audience. In your Facebook Ads Manager, select the custom audience you want to target, and then create your ad. You can select from a variety of ad formats, including image, video, and carousel ads.

In conclusion, setting up a Facebook Custom Audiences Pixel is a simple process that can have a significant impact on your business's marketing efforts. By tracking website visitors and turning that data into a custom audience, you can reach your target audience more effectively with Facebook ads. So why wait? Start setting up your Facebook Custom Audiences Pixel today!


Hi! My name is Reinis Fischer (38), a proud dad and devoted husband. CEO and Founder of Terramatris crypto hedge fund, drone enthusiast, world traveler, photographer, and passionate lover of Georgian cuisine (vegetarian).

An ex-pat living in Georgia since 2011, I trade stocks, take photographs, work out at the gym, and many more. Here I write about travel, finance, and other things that might interest me.